Modern music promotion depends on sustained visual output. Artists release singles more frequently, and each track competes for attention across video-driven platforms. Music Video Marketplace addresses this demand by enabling musicians to attach professional visuals to releases without initiating new productions.
Through the platform, artists upload a track and preview completed videos matched to sonic character. They can license content exclusively or lease it for promotional campaigns, turning music videos into repeatable marketing assets rather than one-time productions.
This approach supports continuous release strategies, allowing independent artists to maintain visual presence across multiple singles. Because videos are pre-produced and fully finished, turnaround aligns with digital distribution timelines.
Founder Loraa White created the service after observing how production bottlenecks disrupted release planning for independent musicians. By sourcing footage from filmmakers globally, the marketplace offers diverse cinematic contexts without scheduling shoots.
Future tools include a mobile app enabling artists to integrate self-shot performance footage into licensed videos, enhancing brand continuity across releases. A planned Kickstarter campaign will further reduce access costs.
Recognized with Ulster Tatler’s 2025 Businesswoman of the Year award and featured in Rolling Stone, Music Video Marketplace reframes music videos as scalable marketing infrastructure within modern release ecosystems.
Learn more:
Rolling Stone feature: https://www.rollingstone.co.uk/culture/a-new-concept-for-independent-music-music-video-marketplace-reimagines-visuals-for-artists-55810/
Website: https://musicvideomarketplace.com/
Founder: https://www.linkedin.com/in/loraawhite/
Instagram: https://www.instagram.com/loraawhite/
Award: https://www.facebook.com/ulstertatlermag/posts/the-ulster-tatler-awards-2025-businesswoman-of-the-year-award-goes-to-loraa-whit/1603864514359099/
